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2017 Case Study Winner (Jamaica)

Jan 5, 2018

Kingston, the island’s capital, is also the island’s principal business and cultural center. The students focus on three locations to demonstrate what Kingston offers the business traveler who decides to stay on for a few extra days. The first is the Jamaica Conference Center, which offers attendees easy access to the Kingston Craft Market and the National Gallery. A short taxi ride away is the Bob Marley Museum, dedicated to the Jamaican reggae singer, and also the Rockfort Mineral Baths. The second location is also a short taxi ride away: Devon House, built in the grand style in 1881. It combines the island’s first Gastronomy Center and a museum dedicated to the house’s heritage. Devon also offers a variety of event spaces for meetings, corporate events and small gatherings. Its 11 acres of gardens offer food options ranging from ice cream to chocolates. On Kingston’s doorstep is a UNESCO World Heritage Site, the Blue and John Crow Mountains, and the Holywell National Recreational Park (pronounced “Hollywell”), a 330-acre park with amenities for visitors. The Jamaica Conservation and Development Trust offers trail tours starting from Holywell that include birdwatching tours and hikes of varying length to coffee farms and local communities. The students used questionnaires and interviews to arrive at their assessments and recommendations.

Access the Lesson Plan here.

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