Sarvar is home to the two students and also home to a modern Spa and Wellness Center which taps into a natural water supply that has a high concentration of hydrogen carbonate, which offers various benefits. The complex has pools designed to offer the benefits of the local water. Other pools include one with a slide, one for diving, a pool with waves, and pools for children. The complex offers a medical care section, a wellness and fitness section, and relaxation rooms. It is now counted as one of the region’s 18 most successful spa towns. Who goes there? Mostly they are middle-aged and older guests, meaning that the Center also needs to attract more younger guests. The students researched competing spas and the services they offer. They determined that young male and female business travelers could be attracted to adding some bleisure time to their trips if the Center expanded the professional wellness, fitness and beauty massage services offered. The students then took their research a step further and created marketing materials that the Sarvar complex could use.
