“Heritage tourism has the potential to diversify Jamaica’s tourism product,” say the two student researchers, which they say relies too much on beach-based offerings — “sun, sand and sea.” The students examine three heritage tourism sites in the island’s capital, Kingston: the Bob Marley Museum, Port Royal, and the University of West Indies – Mona. The “sites show, through visitors feedback, Kingston’s potential as a heritage attraction.” The student’s research makes clear that investing in more and better technology would make all three sites more attractive. “These include the use of digital and interactive screens, using mobile applications, as well as 3D and 4D theatre, websites and social media, and easy fixes such as adding debit/credit card machines for payment.”
