The 2024 Student Research Competition has been generously sponsored by IHG Hotels & Resorts
Each year, the GTTP holds a competition for the best school research project on a given topic. Students develop their research skills, analytical skills, and communication skills, all of which are essential for a successful career in travel & tourism.
2024 Topic:
Create a social media campaign, based on research, to attract talent to Travel & Tourism
How the Competition Works
Each year the GTTP worldwide holds a competition for the best school research project and in 2024, the theme will be “Create a social media campaign, based on research, to attract talent to Travel & Tourism”.
Each participating country will decide how to organise its national competition and deadlines for entry will vary depending on the school schedules. Questions relating to the competition should be directed at the GTTP Director in your country.
Teams submit their entries to their national competition. Each GTTP member country determines how it will organize its national competition, what is required to enter, and when the entries must be submitted. All questions on entering your national competition should be directed to the GTTP Director in your country.
Submission Timeline
Regardless of how each country organizes the national competition, the winning entry from each country must be submitted to the GTTP on or before 2024 Tuesday October 1.
Research Guidelines
Participating students are asked to consider creative ways to illustrate key recommendations that could help build an effective “Talent Pipeline” through a social media strategy.
The winning teams present their research findings, participate in activities and sightseeing, and meet students and teachers from all GTTP-member countries, plus representatives from the GTTP Global Partners and Board of Directors.
Getting Started
You may want to consider the following:
- Rethinking recruitment for tourism through online activity. What would you consider changing about the way people are hired through online sources for jobs?
- What is social recruiting and how does it work? Share how your country or community use social media to get people interested in tourism.
- Outline the potential benefits and challenges of an online recruitment strategy. Investigate the advantages and disadvantages of hiring people online.
- How to build brand presence online. How to utilise data to check if your online efforts to hire people are working.
- Explore how the multiple social media channels available can achieve results. Consider the different platforms and channels available to advertise and how effective they could be.
- Create a value proposition with a social media strategy for talent acquisition. Build your own social media campaign using available channels to attract talent to Travel & Tourism.
Connect with your GTTP Country Director to get the full details on your national competition criteria and deadlines.
You may also wish to review past winners’ projects. A full list can be found here.
History of the Competition
An endowment established in honour of Aldo Papone, former president of American Express Travel Related Service Company, helps fund the competition. Mr. Papone was a strong believer in tourism education and student creativity. When he retired, a fund was established in his name to support excellence and innovation in tourism education. The GTTP’s share of the fund is used to support the research competition.